Bamboo rock


BAMBOO ROCK is a strategy and development company founded and run by Josine Overdevest. BAMBOO ROCK has a passion for growth and development of people, organisations and the developing economies we operate in. We provide services at the cutting edge of consulting and business coaching. BAMBOO ROCK challenges existing divides and encourages growth beyond perceived limitations, building on core strengths and inherent potential.     


To our customers, organisations and business owners, who want:

·      to understand and fully use their core capabilities to achieve quantitative and qualitative growth objectives

·      to enhance their approach to market and to develop new markets

·      to adopt a business approach to accessing and including the Second Economy


BAMBOO ROCK adds value by offering:

·      Growth facilitation

·      Strategy development

·      Concepts for CSI and core business integration




Based on 25+ years’ experience in the ICT industry and over 14 years experience in a developing economy, BAMBOO ROCK recognises the potential of state-of-the-art business concepts and ICT-solutions to facilitate and enhance economical and social development, provided they are implemented as means to an end rather than as an end in itself. Not pushing techno-speak and functionalities, but creating awareness and understanding of market needs, customer requirements and existing practice. BAMBOO ROCK offers this customer-centric approach, combined with in depth knowledge of the benefits of business concepts & ICT solutions, to develop strategies for growth.


Business & ICT in Development

"The real voyage of discovery consists not in seeking new landscapes but in having new eyes" - Marcel Proust